The Story

When you can’t smell a fragrance on digital, you take a closer look.

We decided to take a macro approach to Bath & Body Works’ Dark Velvet Oud range, which put a twist on the traditional and familiar oud scents found across the region. A staple note in so many homes, but we can always look at things in a fresh way.

My Role: Creative Lead & Copywriter

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Credits

Production House: BigFoot Films
Directed by: Damian Groves
Creative Team: Yassin Montasser & Ali Abdeldayem
DOP: Cosmin Fericean
Editor: Bogdan Orcula
StudioSet Producer: Dan Mateescu
Bigfoot Producers: Salma Mazen & Aly Seifelnasr
1st AD: Iulian Stanciu
Exec. Producer: Adrian Smarandache
Prop Master: Iasar
CG Director: Calin Bogdacenco
3D: Alexandru Munteanu, Calin Bogdacenco, Valentin Mladin, Robert Andries
Comp: Alexandru Munteanu, Calin Bogdacenco, Lu Pop, Ciprian Olaru, Laur Mares
VFX Project Manager: Bogdan Tintaru
Postproduction Coordinator: Diana Cretu / Sinziana Nicola UPM: Gabriel Zaharia
Prod. Coord.: Alexandra Zamfirescu
Perfume Stylist: Adi Popa

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No.7 | Uncover Unstoppable Confidence