Self-care is synonymous with Ramadan.
Creating a tactical campaign for the latest loungewear and beauty product range for Victoria’s Secret in 2023 was one that challenged us to localize the brand and find a gap that we could slot ourselves seamlessly in the lives of women in the region.
My Role: Creative Lead - Copy
Credits
Production House: W Studio
Creative Lead: Ali Abdeldayem & Yassin Montasser Creative Team: Nouran Atef & Maya Rizk
Directed by: Hikmat Wehbi
DOP: Dani
Producer: Dragana Milovanovic
Project Director: Mariam Yasin
Editor: Magaly Hachem