The Story
‘A Story of Confidence’
Harnessing the power of our own confidence comes easier when you've got the right tools that help you uncover that story within - and skin is the best reflection of that confidence from the get-go.
A campaign for Boots’ No.7 range of Retinol products in the GCC. A product line up that helps reduce wrinkles, even out skin pigmentation and gives your skin a radiant glow. But more than that, it’s about how we feel when our skin looks and feels the way we want it to.
My Role: Director & Copywriting Lead
SKin pigmentation
Fine Lines
Glowing Radiance
This campaign achieved a 27% increase in brand affinity and an increase of 22% in purchase intent. Additionally, we achieved a 4 year high of sales in the KSA market as a result of a market specific, group-wide campaign for the region.
Credits
Directed by: Yassin Montasser & Ali Abdeldaym
Production House: Craft
DOP: Seif Abdalla
Creative Lead: Yassin Montasser & Ali Abdeldaym
Creative Team: Maya Rizk, Ahmed Shohoud and Nouran Atef
Executive Producer: Amin Soltani
Producer: Ann Vaas
1st AD: Ryan Domigpe
Art Director: Sam Kientsch
Stylist: Kanwal Rania Rauf
Post Producer: Lina Nasr
Editing: Ali Abdeldayem
Colour Grading: Ahmed Elgendy @Lzrd