THE STory
In celebration of Mothercare’s 40th Anniversary in the GCC, the brief asked to create a film that not only celebrates Mothercare, but mothers from all over the region.
One that strengthens the brands ‘top-of-mindness’ and awareness within the demographic of mothers ages 25-40.
My Role: Director & Creative Lead - Copy & Strategy
The Insight
Moms go to Moms for answers.
And since motherhood is a journey firsts, you’ll get countless moments where you need support and help. Moments that mothercare have become experts in with over 40 years of experience.
The Result
Credits
Credits
Production House: Bigfoot Films
Directed by: Ali Abdeldaym & Yassin Montasser
DOP: Daniel Tudano
Creative Team: Maya Rizk, Nouran Atef & Ahmed Shohoud
Brand Team: Mai Al Othman & Noor Alshaya
Executive Producer: Aly Seifelnasr
Producer: Farah Abdulkader
Art Director: Charbel Zgheib
Stylist: Fabiana Lolli
Makeup Artist: Veronica Marina
1st AD: Chady Asfour
Production Manager: Sarah Hassoun
Editor: Ahmed Alzeeny
Color Grading: Nic Aposteli
Sound Design and Mixing: Ahmed Shabana - Amix DXB