Jeans on, Ready to…

What do you get when you’re looking to create an original song, an ad that works as content, and an idea that brings influencers together with a brand that’s got some of the best denim out there.

My Role: Director & Creative Lead

We ran a local campaign under a global campaign with the same creative platform that utilized influencer talent and TikTok Creator Studio to create a catchy rap song targeting Gen-Zers in the Middle East.

The message is simple: American Eagle is the go-to brand for all denim needs. It's an inclusive and relatable brand that gets me and my interests. The goal is to be recognized as the top Jeans Brand.

And what’s a Gen-Z campaign without a little (or a lot) of Tiktok in the mix.

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